China: Fastest Growing
Automobile Market
April 2010 was a month for automobiles in China. The Beijing Automobile Expo took place this month and many international companies and their product representatives were present in China. It is clear from the cars and products on display in Beijing that international car makers have taken a keen interest in China's fast growing automobile market.
It's important for market research companies to be aware of the trends, brands, features, functionality and design of automobiles entering the marketplace. Are Chinese consumers more concerned with cost effective automobiles? What about green technology or future hybrids? How large of a role does luxury and image have in purchasing decisions?
Future automobile branding techniques, features and designs that are successful in China should reveal clues and serve as representations of what Chinese consumers find appealing.
China's automobile market is the largest in the world, with the largest middle class in history fueling its growth and consumption....
 Women in China: Lifestyle Research
Force Research's Director of Research, Danny N.g. spoke last month at the Women's health conference in Guangzhou, on 8th of April. This was an opportunity for Danny to discuss healthy lifestyle trends for women in China and gave us a chance to highlight some of our research.
Click here to download the full presentation
"For the past 10 years, the Chinese have started taking steps to address wide scale public health issues, such as banning smoking in certain public areas, government ran health fairs, and campaigns in schools."Danny Stated..
2010 Shanghai Expo
This year marks the year of the Shanghai International Expo, the largest and most expensive world expo ever to exist. The theme of the expo is “Better City ?Better life?and it signifies Shanghai’s status in the 21st century as a premier global economic and cultural center.
Over 190 countries and more than 50 international organizations will be participating in the Expo and the expo is likely to have nearly 100 million visitors, the most out of any expo in history.
The expo is to take place from May 1st to October 31st, tickets and more information is available from the official website for the expo.
Official Shanghai Expo website
New and Improved Facilities
Force Research is pleased to announce that it has renovated its focus group facility in Beijing, China. Force offers complete FocusVision products and has the most sophisticated audio and video recording equipment on the market. Clients may be able to view and rotate their cameras during focus group sessions to better observe respondents.
With our new equipment, Force is able to serve our clients around the global so that they can research the exciting emerging markets in China. Force also ultilizies the latest technology from Polycom, a leading imaging and teleconfrence company.
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