It is the people and consumers that drive the markets. Now, you need to figure out just what drives the people. This is where
Force comes into play. In a highly competitive marketplace, we understand the importance and meaning of accountable and
reliable results that you can trust. By employing state-of-the-art qualitative research methods with our industry's most highly
experienced and trained moderators, what you receive is acute and specific insights into the minds of the consumer. In
developing an infallible system to target different consumers, Force Research has become the number one international
marketing research company in China. The perspective we provide you is utilized through our creative methods of approaching
your target market and our outside of the box thinking. Together, this penetrates deeper into the minds of the consumer,
resulting in solutions you can count on. Our projective techniques always provide accurate answers to help you understand the
results. It's in this way that we help you better leverage the marketplace.

Another factor that illustrates our dedication towards quality results is precision. We ensure our experienced researchers
utilize only data from the consumers which are relevant to the research project. This guarantees our quantitative samples and
methods are precisely on the mark, every time.

Our Research Methods

When working in the Asia-Pacific region, it is often difficult to obtain accurate answers in a myriad of languages, cultures and
customs. Language and understanding are two of the most integral components when you attempt to connect with the consumer.
In China, there are over 80 different languages with each province having their own customs, traditions and ways of speaking
that are entirely their own. The astonishing amount of language barriers can be overwhelming for international firms. Force
Research project managers hail from all over the globe including Europe, North America, Australasia and Asia itself. Each is
fluent in English – amongst other languages – while also having a proficiency in Chinese. Combine these with local members
of staff who are native Chinese speakers, but also have English as a second language and you end up with a unique international
team full of different flavours perfectly designed to meet your needs. The strong focus on communication and language
makes Force an unparalleled research company of its kind.

Quality Control Procedures

Quality assurance is everything to Force Research. We are diligent on using an operating manual that outlines the strict
research guidelines that we adhere to on an everyday basis. We emphasize the significance on quality scontrol in order to
achieve systematic results.