Business-to-Business Research in China

Force Research in its various forms has been conducting B2B/ industrial related research in the China market since 1999. In our Beijing headquarters; we have our own fully trained B2B researchers. In addition we have operational offices and teams in 6 other major cities (Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, Xian). With this network of offices we have the ability to collect information anywhere in China. Our key advantages are:

Force Research has considerable recent experience in conducting business-to-business market investigations for China within a range of industries including automotive, chemical, financial, electronic and engineering products.

Existing relationships with senior business leaders and government ministries. This permits access to both published and "unpublished" information. When interviewing senior government officials, Force Research uses senior consultants and interviewers who .understand these more detailed issues and can professionally conduct complicated .interviews, collecting the required information.

We use in-house staff to conduct interviews whenever possible. For projects where we .are unable to use our own force, we use associates with whom we have had long-lasting .relationships. In these situations, we will fly our operation and quality control personnel to .that location to train the interviewers, conduct briefings, pilot test the questionnaire, and to monitor the progress and output of the interview.