Market Research

CATI/CAPI

CATI (Computer Assisted Telephone Interviews)

Increasingly popular method in China since the penetration rate for private phone is over 90% in key cities and over 85% in most cities in China

New technology is being used to provide precise and comprehensive data collection process.

We have 8 fully equipped CATI stations in our Beijing office. Our coverage of CATI is nation wide.

Multilingual Interviewing Force

Interviewers working in CATI station for primary data collection are fully trained in interviewing skills as well as CATI operation.

Our supervisors will monitor all phone interviews on site.



CAPI (Computer Assisted Personal Interviews)

CAPI operation is typically run for conjoint analysis.

We have well trained interviewers for CAPI, as well as researchers.



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