BRIDGING THE DIVIDE
A European division of a multi-national electronics company asked us to provide research on the viability of their advertising campaign in China. The Chinese division of the company was adamant that the campaign was not working well, and believed the European division’s project views were flawed.
We brought in representatives from the European division and the Chinese division and led discussions to bridge the gap between the two sides, allowing consensus on run the project that satisfied both sides. The research helped create a successful advertising campaign for the Chinese market.
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New Languages
on forceresearch.com
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