Fashion & Beauty Research

Product categories

Hair care, perfume, apparel, footwear, expensive jewelry and watches.

Types of study

Retail development, concept testing, ad testing, pack testing, usage and attitude, new product development, customer satisfaction, retailer observation and distribution analysis Door to door, store intercept, focus group discussions, mystery customers.

Research Issues

Sensitive topics and difficult-to-recruit samples Mix of rational and intensely personal product choice decisions Rapidly changing consumer landscape (fashion)