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Hamish has conducted a wide range of business to business and consulting studies and he has a proven track record in IT, telecommunications and automotive research. Hamish is also a highly qualified focus group moderator, having gained ample moderating experience in a variety of product categories. He is well versed in the most modern focus group techniques such as projective questioning.
Prior to founding Force Research, Hamish worked with world-renowned marketing research companies in Singapore, Malaysia, Korea and China. From more than a dozen years in the profession, he has become very familiar with the diversity of customer behavior and lifestyles in the region.
Being an accomplished linguist, Hamish speaks Mandarin, English, Cantonese, Hokkien and has conversational Japanese skills. Hamish completed a postgraduate degree in Business Administration at the University of Wales in the United Kingdom.
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