Industry Research

Force Research is an expert in handling industrial related projects. Some examples of the studies we have completed in the past are:

Product areas

Lubricants (automotive, compressor, industrial), polymers (polyamide hot melt adhesives,polyamide ink liquid reactive resins, alkyd and polyester resins), petroleum, titanium dioxide, polyurethane, components and semiconductors, factory automation and logistics.

Markets

Personal users, corporate users, corporate decision-makers Coverage: China, Hong Kong, Singapore, Malaysia Korea and Japan.

Types of study

Concept study, market segmentation, market share study, market entry study, strategy planning, customer satisfaction & loyalty, brand awareness study, ad test, new productintroduction (end-user and trade), potential user study, U&A study.

Secondary data collection, Depth interviews, Quantitative and Qualitative.