Mobile/ Telecom

Product Areas

Paging, two-way radio, mobile phone, GPS navigating equipment, mobile operators.

Markets

Personal users, corporate users, corporate decision-makers.

Types of Study

Market dynamic annual tracking study, market segmentation, market share & sizing, market forecasting, service structure, geographic mapping. customer satisfaction & loyalty, brand awareness tracking study, ad test, new product introduction (end-user and trade), authorized outlets mystery shopper, potential user study.

Depth interviews, door to door, quantitative and qualitative.

Related Experience

Fixed line telecom market sizing and segmentation