Quality Assurance
Force Research researchers each use an operating manual that outlines strict research guidelines. Emphasis is placed on quality control to achieve only accurate results.
Quality control procedures include:
Qualitative research is 100% fully reviewed by management.
Quantitative research includes validation of 30% of sample size.
We adhere to established ESOMAR, CASRO, CASRO and MSPA Standards
Compulsory formal training for all new interviewers
Compulsory attendance at all project briefings
Clients are invited and encouraged to attend all training sessions
Field pilots of all questionnaires and guidelines
30% of all interviews back-checked within 48 hours
Field observations by clients welcome
Fieldwork is always handled by qualified professional field managers throughout the Asia-Pacific region
Randomly selected data is validated by the respective field manager in Beijing for quality control purposes
Head project researcher is available to travel to respective countries where data is collected
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